PUBLIC RELATIONS / ANALYST RELATIONS CONSULTING
A TECHNOLOGY-FIRST AGENCY
analyst
ABOUT
The Perri PR/AR Consultancy
I have been an advocate for the software industry leveraging PR and analyst relations (AR) for nearly 30 years. What is most important about someone with my experience helping you with your PR and AR is that I am first and foremost a technology nerd. I started out building personal computers in the 1990s shortly after I got my first Marketing/PR job for an independent software vendor. Fast forward 29 years and I’m still a geek for tech but with the knowledge gained researching and writing about the most pressing initiatives in tech over that near 30-year span.
The biggest mistake technology vendors make with their branding and awareness strategy is not hiring PR and AR specialists who work and live in the technology space they operate in. I have a journalism degree and have been a practicing business journalist since 1997. For your benefit, I have spent the majority of that time helping ISVs navigate messaging and pipeline building to the Fortune 1000 in regulated industries. I look forward to helping you as well.
I help with PR in two focus areas:
story telling
Most technology vendors talk a lot about their products and what makes them different and not enough about the story of their people and why they built those products or services. It’s hard to tell a tech story if you are not a technologist. I am both story teller and technologist with the experience to develop your message in a 30-minute discovery call.
media outreach
Over the past 25 years I have published my share of releases on newswire services. During this time time, I’ve learned that media outlets like a good story that resonates with current technology trends and initiatives. I know these trends because in addition to PR I also spend a good deal of time working with industry analysts. I know the angles and how to pitch them to media outlets.
I help with Industry Analyst Relations (AR) in two focus areas:
non-client briefings
Did you know that you do not need to be an analyst vendor client to get a briefing? Industry analysts are just as excited to hear from non-vendor clients as they are from your peers who pay. You do however, need to know what to ask for in a briefing request.
vendor-client relations
Already an analyst vendor client? This is great news, you are investing well. Are you however, getting the most out of your investment? In your analyst briefings, if your presentation is not meaningful for the analyst, they’re not listening. I know what they are looking for and can help.
Our Mission
An analyst relationship beneficial for both the analyst firm and the technology vendor
Like any relationship, both parties must be happy and fulfilled. The releationship works best when there is a give-and-take on both sides. No one wants to go on a date and have one person talking about themselves the whole time, and a majority of the time, this is what vendors do in a briefing. I can help you make the analyst feel like the neccessary and included partner you pay them to be. You just need a little coaching and that’s where I help.
“In the years Tony worked here, he helped us better understand how the analysts wanted to be communicated to. This was instrumental to our increased understanding of the marketplace.”
Former Employer
“I represent your organization as if it were my own. I am successful when you are successful.”
-Tony Perri
“We were unsure if we could get a briefing because we were not a vendor client of the analyst firm. Tony was able to get us a briefing and we are now on the analyst’s radar and he wants to hear from us.”
Current Software Client
PR AR Consultant is a dba of Perri Marketing, Inc. (PMI), Chattanooga, Tennessee. For more information on PMI please visit https://perrimarketing.com.