About Perri PR/AR Consultancy

Welcome to my PR and analyst relations consultancy page. My name is Tony Perri and I have been a business journalist and industry analyst relations consultant dating back to the late 19990s when I was the head of marketing, PR and AR at a European software vendor that got acquired by Infor.

Over the years I have been fortunate enough to work for organizations that put great emphasis and resources into their media and analyst relations initiatives, allowing me the privilege of working closely with a lot of smart product managers and developers. At every job I gravitated to these parts of the software organizations because I wanted to know how the tech worked and who the people were that developed the tech. I learned early on that this is where the stories are in tech. 

What I’ve learned over the years is that products and services are not as important as the people who make them and watch over them. The people helping your organization – your personnel, partners and consultants – are your greatest asset. For the organizations I work with, I work alongside client teams to help make PR and AR part of that human resource ecosystem that separates your business from the pack. There are stories to tell there and the media, its consumers and the industry analysts working in tech want to read and hear about them. Let me help tell your story because it’s worthy of being heard. 

Tony Perri, Sr. Consultant
The Perri PR/AR Consultancy